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U.P. Sector Investment Programme

Strengthening Maternal Health at the Grassroots

Empowering rural communities through the maternal health program UP. The FSC maternal health initiative focuses on antenatal care and promoting institutional deliveries. This safe motherhood program expands rural health outreach and improves Kothawan maternal health.

Advancing Safe Motherhood in Rural Uttar Pradesh

Under the U.P. Sector Investment Programme, supported by the Department of Health, Government of Uttar Pradesh, the Foundation for Social Care (FSC) was entrusted with implementing a maternal health strengthening initiative in Kothawan Block, District Hardoi.

This project focused on:

  • Improving antenatal care access
  • Expanding immunization coverage
  • Promoting institutional deliveries among rural and marginalized pregnant women

Many beneficiaries had limited exposure to structured public health systems. FSC’s role was to bridge awareness and access, ensuring government health services reached the last mile.

Maternal Health and Safe Motherhood

Bridging Awareness and Healthcare Access

Measurable Impact

These efforts contributed directly to reducing maternal and neonatal health risks in underserved communities.

1,130

Pregnant women registered and immunized

531

Women facilitated for institutional deliveries

Extensive household outreach & village-level mobilization

Core Activities

  • Antenatal registration and pregnancy tracking
  • Immunization coverage, including TT injections
  • Community counselling on safe delivery practices
  • Referral linkage to PHCs and CHCs
  • Coordination with ASHA workers, ANMs, and local panchayat representatives

FSC field teams worked at the doorstep level, combining awareness, tracking, and referral support to ensure no eligible woman was left behind.

Institutional & Community Outcomes

The programme successfully strengthened:

  • Public confidence in institutional delivery systems
  • Community awareness of maternal health protocols
  • NGO–Government collaboration frameworks at the block level
  • Field-level capacity in maternal and reproductive health outreach

It demonstrated FSC’s ability to execute structured, compliance-based health interventions while maintaining community trust and cultural sensitivity.

“From awareness to safe delivery — maternal health is not a statistic, it is a responsibility.”

Through this initiative, FSC reinforced its commitment to strengthening public health systems where they matter most — at the grassroots.

Success!

Action successful.